Sublime

Publishers are becoming increasingly sophisticated about doing audience research and understanding who the likely buyers of a book are and how to reach them with the right message at the right time. Social media and targeted advertising based on browsing and shopping habits take the middlemen—sales departments and brick-and-mortar stores—out of the

I think everyone would agree that brands are still very important, but today you communicate your brand through experiences, not ads. The best sales pitch for Netflix is binge-watching a great Netflix show. The same principle applies to buying glasses from Warby Parker. Or conducting a Google search. Or looking up a prospect on Salesforce. At the s

The processing and use of information is rapidly replacing and modifying physical products as the most important source of profit. This has major consequences. Information technology divorces income-earning potential from residence in any specific geographic location. Since a greater and greater portion of the value of products and services will be

This is the belief that every year, the economy—and each individual company in it—should get bigger and bigger.

In that respect, the American consumer boom represented the final flowering of the Connecticut Valley machine tradition of Thomas Blanchard, John Hall, and the great superintendents at the Springfield Armory. The woman who breaks the bobbin on her sewing machine while running up curtains at home and the soldier in the field with a broken gunlock pr

MacArthur was a distant cousin to both Franklin Delano Roosevelt and Winston Churchill, and he had served briefly as an aide to Theodore Roosevelt. But MacArthur never fell in easily with those men. Where the Roosevelts and Churchills orbited the Atlantic, MacArthur arced out on a different path, as if obeying his own gravity. At the height of his