Sublime
An inspiration engine for ideas
The book is: Car Guys vs. Bean Counters: The Battle for the Soul of American Business.
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural a... See more
Douglas Holt • Branding as Cultural Activism
Scott Belsky Talk at South Park Commons
Often designs from frustration
Right now, greater skill is being brought by compute and developing a democratization of many things (code, design, etc.). Because of this, taste will probably be the most important skill
Taste is derived from culture and overlap of industries
Because of that
Clayton M. Christensen: The New Church of Finance: Deeply held belief systems and complex codes must be changed
Clayton M. Christensendeseret.com
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going ... See more
Sari Azout • Article
Netflix and the Conservation of Attractive Profits - Stratechery by Ben Thompson
stratechery.comstratechery.com
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
amazon.com