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A book written by the CEO (something we strongly recommend); a regular column in the local biz journal; a popular blog; and/or regular LinkedIn Influencer posts are great recruiting (and marketing) tools and ways to grab attention in an industry.
Verne Harnish • Scaling Up : How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
- Join ProfNet, which is a service that journalists use to find experts to quote for articles. Getting PR is simple if you stop shouting and start listening. Use steps 1, 3, and 4 to demonstrate credibility and online research to respond to journalist queries. Done properly, this will get you featured in media ranging from small local publications to
Timothy Ferriss • The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.
I'll be writing about the generalists taking over the world (from the specialists) in a future newsletter. But suffice to say, in todays world if you've learned to solve problems across different roles and industries you have a leg up. If you've been around you can cross-pollinate your skills and expertise from different fields into new insights. A
... See moreYour Personal Brand Needs a Refresh. Here’s Where to Start.
by Dorie Clark and Tomas Chamorro-Premuzic
May 17, 2024
Edwin Tan/Getty Images
Summary. In a fast-changing world, it requires both a strategy and disciplined execution to stand out and remain relevant. And since your own career interests, goals, and objectives are likely changing m... See more
“diversity of thought and experience in leadership is good business strategy.”
Katherine Kay • Womenomics: Work Less, Achieve More, Live Better
Personal Learning Networks