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Two of the most important characteristics of good design are discoverability and understanding.
Don Norman • The Design Of Everyday Things
The problem with the designs of most engineers is that they are too logical. We have to accept human behavior the way it is, not the way we would wish it to be.
Don Norman • The Design Of Everyday Things
Complexity can be tamed, but it requires considerable effort to do it well. Decreasing the number of buttons and displays is not the solution. The solution is to understand the total system, to design it in a way that allows all the pieces fit nicely together, so that initial learning as well as usage are both optimal. Years ago, Larry Tesler, then... See more
Don Norman • Living with Complexity (MIT Press)
On his desk and permeating his conversations was Apple interface guru Donald Norman’s classic tome The Psychology of Everyday Things, the bible of a religion whose first, and arguably only, commandment is “The user is always right.”
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible
Don Norman • The Design Of Everyday Things

“Two of the most important characteristics of good design are discoverability and understanding.”
― Donald A. Norman, The Design of Everyday Things