Sublime

Unquestionably, Yokoi needed narrow specialists. The first true electrical engineer Nintendo hired was Satoru Okada, who said bluntly, “Electronics was not Yokoi’s strong point.” Okada was Yokoi’s codesigner on the Game & Watch and Game Boy. “I handled more of the internal systems of the machine,” he recalled, “with Yokoi handling more of the d

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Several years later, at a gathering of HP engineers, I presented Chuck with a medal for “extraordinary contempt and defiance beyond the normal call of engineering duty.” So how does a company distinguish between insubordination and entrepreneurship? To this young engineer’s mind the difference lay in the intent. “I wasn’t trying to be defiant or ob

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