Sublime

Designers are taught that their job is to represent the people who will use our products. We "empathize" with them and put their needs at the center of our decision-making process. As companies scale up, their priorities and incentives become less and less aligned with the people using their products. Bad things happen as we stop solving people pro... See more

Detach the fucking instance. Create something new. Remember the spirit of design. Not the system. Challenge your corporate silo. Talk to your developers. Say no to your PM. Create something great. For Christ’s sake get back to making great. The MVP crowd works brunch. You don’t. https://t.co/TFAq13XpDd

the design field (digital or otherwise) has struggled for decades to achieve an invisible, and dare I say, imaginary seat at the table. In our efforts to get business to take us seriously, we have distorted the true value of design, which is what makes it unique in the first place. The true value of design, however, was never to find a single solut... See more