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Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Personalization and Retargeting
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
35 percent of P&G’s innovations, and billions of dollars in revenue,
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
relentless focus on customer service, simplicity of operations, and low transaction costs
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
visibility into its end users
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
on customer-oriented analytical applications involving personalization, ad and e-mail targeting, and search engine optimization.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
greater control over product quality, delivery, and availability and over customer service.