Sublime

Lil Nas X embodies Gen Z in his scrappiness, in his fluency in internet culture, and in his unapologetic self-expression. Lil Nas X speaks Gen Z culture fluently; he even helps create it. He effortlessly memes and tweets and posts to social platforms constantly, forging connections with fans and ensuring his own virality. More than any other Gen Z ... See more

Many consumers, including ourselves, were not blessed with creative genes. 10+ years ago this would’ve been a barrier to creation, but with tools that allow amateurs to create compelling videos, photos, music, and more there is significantly less friction. TikTok is one of the best examples of this trend - users are given a place to get inspiration... See more

Even this generation’s superstars rethink old norms. The 19-year-old TikTok star Josh Richards had flirted with being a brand ambassador for Red Bull. When I asked him why he passed, he looked at me quizzically—why, he wondered, should he be the vessel for someone else’s wealth creation? That’s the playbook for celebrities of yesteryear. Instead, R... See more

Our fastest-growing age cohort is 17 to 24. That segment is growing the fastest. Roblox doesn’t really do traditional marketing. We grew entirely through organic network effects. One network effect is the UGC network effect. The more creators we have producing content, the more audience that attracts.

Contemporary UX design is a symptom of the millennial tech upbringing