Sublime

becomes cheaper,

Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

T

Tyler Singletary

@styledelk

on “price” instead of “value.”

Alex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

S

Seth DeForest

@sethdeforest

at the relatively high price of $30 for

Rob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction

V

Vanessa Patrick

@vpatrick23

C

Charles Hudson

@charleshudson

Where to put the price tag or, to put it in a more academic way, where value is stored is one of the central quandaries in the City Authentic, a term I use not only to title this book but to describe a set of policies, practices, and ideas that leverage our modern desires for meaning and belonging to drive economic development.

David A. Banks • The City Authentic: How the Attention Economy Builds Urban America

Consider that prices emerge from action, and the truth of prices comes from experimentation. It is not dictated. It is discovered iteratively.