Sublime

The solution lies in following a principle that management consultant Peter Drucker spoke about decades ago: ‘the purpose of business is to create and keep a customer’. Drucker goes as far as to say that the customer is the ‘starting point’ of a business’s purpose.

I follow the first principle of the Bushido—the way of the warrior: keep death in mind at all times. If a warrior keeps death in mind at all times and lives as though each day might be his last, he will conduct himself properly in all his actions. Similarly, if a CEO keeps the following lessons in mind, she will maintain the proper focus when hirin

Building a Great Organization

The fewer people, the smaller, the less activity inside, the more nearly perfect is the organization in terms of its only reason for existence: the service to the environment.

Much of the world’s know-how and most of its productive processes and equipment are locked within the walls of business firms, away from their customers, employees, and stockholders, as well as from the general public, whose laws and facilities allow them to function.

Every company was inspired by his vision: be daring; offer something new and exciting; appeal to people’s willingness to take a chance; and sell an enjoyable experience as well as a product or service.