Sublime
An inspiration engine for ideas
" Each choice made informed all of the other choices down the road as the design developed. Paula walked me through each step of the process and shared strengths and weaknesses with each choice."
Pentagram • Working With Rick Rubin on ‘The Creative Act: A Way of Being’
Personal brand with Brian Lovin // Metamuse podcast episode 51
museapp.comGoodside → A full-service brand studio
goodside.studio
Paul on Defining Your Point Of View | Paul Smith's Foundation
paulsmithsfoundation.org
“Branding is a process of meaning manufacture that begins with the biggest, boldest gestures of the corporation and works its way down to the tiniest gestures.
Debbie Millman • Brand Thinking and Other Noble Pursuits
A good designer is able to craft all those associations, bringing in “the right mix of history and the future” to create a resonant narrative for consumers. Brands must build on past associations but go beyond nostalgia to novelty.