Sublime

Shop LIT’s successful livestream formats include exclusive promotions, product launch announcements and seasonal sales, said Zhang. The platform is integrated with Shopify and can be accessed via the Shopify app store to list products. Each purchase on the app is fulfilled by the individual participating brand. While the app earns revenue from affi... See more

—Tina Jiang, Product Manager at Faire

The latest example: Outdoor Voices founder Tyler Haney, who launched the athleisure brand in 2014, is stepping down from her role as CEO; the company has reportedly raised a “down round” of funding from its existing investors at a lower valuation, and was said to be losing money on around $40 million of sales last year.