Sublime

Under Vijaye’s leadership, the coding and launching of our V1 product to several U.S. cities took about two months.

Founded by Zhang, an early TikTok investor in 2017, Shop LIT Live received a $6 million seed round led by CRCM Ventures in April 2021. It currently has slightly under 100,000 monthly active users, over 10,000 weekly active users and “thousands” of daily active users, said Zhang. Month-to-month user numbers are growing by 40%, he said. The platform ... See more

—Tina Jiang, Product Manager at Faire

Once we had the tab within the Facebook app to drive buyer engagement, we settled on the key metric of weekly buyer retention. Our early bet was that supply would drive demand—that having sufficient inventory would get buyers excited about coming to this new tab to browse. To do that, we had to get sellers on board. Sellers had no incentive to crea... See more

Almost every two-sided marketplace struggles with bringing on enough supply and/or bringing on enough demand. Surprisingly, Facebook didn’t. We already had both buyers and sellers, but we weren’t succeeding in making the connection between the two. As long as we stayed within Groups, we could not address this issue.

5. Group purchasing