Sublime
An inspiration engine for ideas


We want the things we release–we think everybody should have a unique avatar. We want to make sure that all the pieces can be put together in unique ways. We’ve invested a lot into just making not only the faces work but in terms of the characters, really enabling anyone to embody who they are as an individual.
Dean Takahashi • Craig Donato interview: How Roblox navigates brands, UGC, and the metaverse
What’s fascinating, though, and I alluded to this earlier, is that it’s a fluid community. We have a community where creators come in. We have creators who are designers, artists, musicians, and businesspeople. They dynamically form teams in our community. As studios, they produce an experience and then can reform into other teams. It’s an evolving... See more
Dean Takahashi • Craig Donato interview: How Roblox navigates brands, UGC, and the metaverse

“You had a set of folks running these machines who were the priesthood of hardware, and the rest of us were railing against it,” says Chris Brown, a software-development manager at the time. “We wanted a playground where we could go to freely try things out.”
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
The DeanBeat: Do game company valuations make sense?
venturebeat.comYeah, we don’t believe in a 30-person crew. We don’t believe you should emulate the look of a major Hollywood film. I like the indie game philosophy, where two guys make a whole game with pixel art and pick an aesthetic and a style that matches the scope of their budget and team. We believe in small and slow. Four people over 12 weeks can make a mo... See more