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For example, consider the corporate financial objectives of aggressive revenue growth while maintaining overall margins.
David P. Norton • The Balanced Scorecard
Customer retention Customer profitability Customer satisfaction Core Learning and Growth Measures Employee satisfaction Employee retention Employee productivity
David P. Norton • The Balanced Scorecard
The internal objectives led naturally to a final set of factors, on improving employee effectiveness, to implement the revenue growth strategy.
David P. Norton • The Balanced Scorecard
Core Financial Measures Return-on-investment/economic value-added Profitability Revenue growth/mix Cost reduction productivity Core Customer Measures Market share Customer acquisition
David P. Norton • The Balanced Scorecard
“What gets measured gets managed.” –Peter Drucker Considered “the founder of modern management,” author of The Effective
Timothy Ferriss • Tribe of Mentors: Short Life Advice from the Best in the World
For the latter, a program of mandatory questionnaires is necessary.
David H. Maister • Managing the Professional Service Firm
rigorous quarterly reviews