Sublime

David and Reiko offer surprising insights into how to put the needs of people ahead of all else, so that your customers become passionate fans of all you do.”

letting go of your work and allowing people to make it their own,

the myth of unyielding professionalism

You need to create a culture in which your entire reason for being is to make sure that your clients are continuously blown away.

“The single most important force in my business is the relationship that I have with my fans.

The pendulum is swinging back to genuine, authentic human connections.

I found my way forward because of the new way I labeled myself by modeling the way Dr. Raza labeled herself.

When you live an extraordinary life and have a mission of serving a purpose higher than yourself, you radiate energy and passion that draws others to you—whether it’s customers, business partners, or employees.