Sublime
An inspiration engine for ideas
If everyone is busy making everything,
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.
We took some capital from investors in order to invest ... See more
We took some capital from investors in order to invest ... See more
adamwiggins.com • Muse retrospective

Leading through uncertainty: A design-led company - Brian Chesky (Config 2023)
youtube.comBen Barry
benbarry.com
... See moreI've consulted. I've done client work. I've advised. I've served on boards. I've invested. I've written books. I've spoken on the circuit. I've blogged for years.
I have to say, I've found no greater professional joy than working with a tight group of people to ship and support our own products. And for those products to find people willing to trade
Working in tech should be more like filmmaking—artists jumping from project to project, collaborating with new creators across disciplines every few months, making magic happen.
Imagine a collab between your favorite designers/devs dropping like a Wes Anderson trailer.
Andy Allenx.com