Sublime

Two fascinating points here:

Rather than sell policies backed by established insurers (the way fintech competitors Hippo and Jetty do), Lemonade would become a licensed carrier itself, retaining claim liability on its own balance sheet.

Bill Bernbach’s letter of resignation from Grey in 1947, warning about the hidden costs of scale is the best thing I've read this year https://t.co/QNGwf1qF5h

Another way to disrupt this market is by selling insurance directly to the end user, like Next Insurance, Lemonade, Hedvig, and others do. Several startups, often working as Managing General Agents (MGAs), have gone to market with great brands to attract end users and grown impressively large businesses. Based on their reported growth and customer ... See more