Sublime
An inspiration engine for ideas
Ben Mills
@benmills
In the real world, a new client chooses to work with you based on your reputation and their best prediction of what it will be like to work with you. All the positioning stuff is just table stakes: It won’t close the gap, but it gets you in the game.
David C. Baker, Emily Mills, • Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice
“The Who book [by Geoff Smart, Randy Street] is a condensed version of Topgrading, and I learned of it at Mint, where the founder was using it.”
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Who Geoff Smart and Randy Street
Matt Mochary • The Great CEO Within: The Tactical Guide to Company Building
You must care a little less about winning the business than the prospect wants you to take him on as a client.
David C. Baker, Emily Mills, • Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice
Second, have a simple lead generation plan. This must include the regular development of insight that’s disseminated somehow, but you’ll need at least one higher-impact tactic that fits your personality and takes advantage of the context in which you work: speaking engagements, events, research reports, a book, etc. The goal is to secure more oppor
... See moreDavid C. Baker, Emily Mills, • Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice
No middle ground: free to prospects … or high fees to clients.
David C. Baker, Emily Mills, • Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice
David
@david-e1c9