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Advice on getting a job in advertising from David Trott, with a special focus on the importance of positioning your work in a portfolio for success in the industry.

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Dear ________:

Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, th... See more

Patricia Maeda messaged you

Most businesses waste the lion’s share of all the money spent on advertising by, first, not using it to create and capture interested prospects and then by poor or insufficient follow-up.

Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

Ogilvy on Advertising

David Ogilvy

amazon.com

You can get a free copy of my book Performance Reviews Suck at www.PerformanceReviewsSuck.com. The book discusses

Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

Down with committees Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many commercials and many advertisements look like the minutes of a committee. In my experience, committees can criticize, but... See more

David Ogilvy • Ogilvy on Advertising

Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going ... See more

Sari Azout • Article

The book is: Car Guys vs. Bean Counters: The Battle for the Soul of American Business.

Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

My book No B.S. Direct Marketing for NON-Direct Marketing Businesses, 2nd Edition is the primer on this. Behind it, read No B.S. Guide to Trust-Based Marketing. I have routinely cut the number of salespeople