Sublime

By offering a seamlessly integrated email, payment integration (Stripe is a big part of all these revolutions), and no-design-needed opinionated web presentation, Substack managed to basically resurrect a zombie category of text media that hadn’t really existed in this kind of pure form since the 90s.

Barstool Sports started in 2003 by Dave Portnoy. The idea was to create a media publication that catered to people interested in gambling. Barstool found an audience, albeit, niche. It's initial success boiled down to one reason: Dave Portnoy. People loved Dave and Barstool's fans became known as "Stoolies".

cafes really should have a ‘newsletter of the week’ noticeboard because half the people in them are probably writing substacks

In its early days, Substack primarily catered to a certain set of internet-savvy writers and journalists, lured by the promise of monetizing a direct relationship with their readers. But as it morphs from a niche publishing concern into a heavyweight start-up mentioned in the same breath as Twitter and Facebook, its user base is proliferating accor... See more