Sublime

Vice President of Product for Netflix.6 His framework for creating value in this role involves focusing on three core points: Delighting the customer Making things that are hard to copy Margin enhancement Biddle labels this his DHM framework (with the ‘H’ coming from ‘hard’).7 Among other tactics, such as having unique content, personalization tick

... See more

First, some background. I ran search ads at Google for over a decade, and I could see the inexorable pressure to take up more and more space with ads. It’s one of those things where there's just so much money to be made that people come up with cleverer and cleverer theories to justify why it’s okay.