Sublime

How Does He Know?

To say “almost one and one-half” and to be heard as “three”—that’s what the one-dimensional picture can accomplish.

One of the most popular books is Darrell Huff’s How to Lie with Statistics, the best-selling statistics book of the second half of the twentieth century.

Now look at the advertisements in the same magazines. You will see that: O Illustrations are given priority over copy. O The copy is often set in sanserif, which is hard to read; we are accustomed to serifs in books, magazines and newspapers. O The copy is often set in one column of 120 characters or more – too wide to be readable. O Few of the pho

What’s Missing?