Sublime
An inspiration engine for ideas
How Does He Know?
Darrell Huff • How to Lie with Statistics
To say “almost one and one-half” and to be heard as “three”—that’s what the one-dimensional picture can accomplish.
Darrell Huff • How to Lie with Statistics
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
One of the most popular books is Darrell Huff’s How to Lie with Statistics, the best-selling statistics book of the second half of the twentieth century.
Thomas H. Davenport • Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
Now look at the advertisements in the same magazines. You will see that: O Illustrations are given priority over copy. O The copy is often set in sanserif, which is hard to read; we are accustomed to serifs in books, magazines and newspapers. O The copy is often set in one column of 120 characters or more – too wide to be readable. O Few of the pho
... See moreDavid Ogilvy • Ogilvy on Advertising
