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“No one ever made a decision because of a number. They need a story.”
— Daniel Kahneman
— Daniel Kahneman


psychologist Daniel Kahneman, studied human decision making from the “heuristics and biases” model
David Epstein • Range: How Generalists Triumph in a Specialized World
d’économie Daniel Kahneman (1934-), qui a donné ses lettres de noblesse à l’étude des comportements irrationnels. En reprenant la dichotomie intuitif-rationnel, il décrit deux modes cognitifs qui façonnent nos comportements. Le « système 1 », expérientiel, intuitif, préconscient, rapide, automatique, holistique, principalement non-verbal et lié aux
... See morePablo Servigne • Une autre fin du monde est possible (Anthropocène) (French Edition)
“No one ever made a decision because of a number. They need a story.”
— Daniel Kahneman
— Daniel Kahneman
people have a general tendency to stick with their current situation.
Cass R. Sunstein • Nudge: The Final Edition
Behavioral economics is demonstrating that humans don’t always act in self-interested ways, and that transactions themselves have an emotional component.