Sublime

As we have seen, rationality is generally served by broader and more comprehensive frames, and joint evaluation is obviously broader than single evaluation. Of course, you should be wary of joint evaluation when someone who controls what you see has a vested interest in what you choose. Salespeople quickly learn that manipulation of the context in

When people have a hard time predicting how their choices will end up affecting their lives, they have less to gain from having numerous options and perhaps even from choosing for themselves.

The narrow framing of single evaluation allowed dolphins to have a higher intensity score, leading to a high rate of contributions by intensity matching. Joint evaluation changes the representation of the issues: the “human vs. animal” feature becomes salient only when the two are seen together. In joint evaluation people show a solid preference fo

some governments will allocate their resources in a way that fits with people’s fears rather than in response to the most likely dangers.

iNcentives Understand mappings Defaults Give feedback Expect error Structure complex choices

workplace, read “Determinants of Perceived Fairness of Performance Evaluations,” by Jerald Greenberg, published in the Journal of Applied Psychology 71 (1986): 340–42. You can also read “Effects of Procedural and Distributive Justice on Reactions to Pay Raise Decisions,” by Robert Folger and Mary Konovsky, published in the Academy of Management Jou

Did the results surprise you? Very probably. Most of us think of ourselves as decent people who would rush to help in such a situation, and we expect other decent people to do the same. The point of the experiment, of course, was to show that this expectation is wrong. Even normal, decent people do not rush to help when they expect others to take o

when in doubt, people often choose the middle option—in