Sublime

people have a strong tendency to go along with the status quo or default option.

Some analysts project that in the United States, the ranks of these independent entrepreneurs may grow by sixty-five million in the rest of the decade and could become a majority of the American workforce by 2020.

The people who remain receive decent pay, and just as important, they have autonomy over technique. Zappos doesn’t monitor its customer service employees’ call times or require them to use scripts. The reps handle calls the way they want. Their job is to serve the customer well; how they do it is up to them.

A few months later, Feirstein and Moran made a significant discovery: almost all of their customers did business with them only once. They had a transactional business yet they were trying to make it so much more than that. So they stopped trying to make their service “better than similar offers,” and instead settled with good. Given that most peop

d’économie Daniel Kahneman (1934-), qui a donné ses lettres de noblesse à l’étude des comportements irrationnels. En reprenant la dichotomie intuitif-rationnel, il décrit deux modes cognitifs qui façonnent nos comportements. Le « système 1 », expérientiel, intuitif, préconscient, rapide, automatique, holistique, principalement non-verbal et lié aux

Everything I’ve seen confirms a simple rule: People do what they choose to do. And if something’s fun, they’ll choose to do it.