Sublime
An inspiration engine for ideas
The essential responsibilities of a leader/company exec, via DHH:
1. Chart the course
Where are we going? What are we building? Who is it for? Any executive running anything has to know the answer to these questions in order to lead anyone anywhere. If you don't have a clue where you're going, any road can take you there, and running in circles
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if we’re careful to watch for each micro-behavior along the path and notice them. To remove barriers of self-confidence, we look to peer comparisons, and removing uncertainty about what’s ahead. To remove frictionful pauses (decision points) we use defaults and simplify interactions.
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
If you want to make and idea stick, there is a six point checklist to work through. Make your message: In the final analysis, you have to go with what sticks and work on amplifying that rather than artificially attempting to manufacture a sticky message. To illustrate, consider the story of Jared Fogle and his Subway diet.
Must Read Summaries • Summary: Made to Stick - Chip and Dan Heath: 1
The mothers washed their hands with soap and cooked the meal together. Sternin said that the moms were “acting their way into a new way of thinking.” Most important, it was their change, something that arose from the local wisdom of the village. Sternin’s role was only to help them see that they could do it, that they could conquer malnutrition on
... See moreDan Heath • Switch: How to Change Things When Change Is Hard
small though it was in those days,
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
And he found the most effective way to appeal to them: he built a simple, clear master narrative that his audience could remember and repeat.