Sublime
An inspiration engine for ideas
These were stories about action.
Dan Heath • The Power of Moments: Why Certain Experiences Have Extraordinary Impact
he creates a situation where they can replicate his discovery.
Dan Heath • The Power of Moments: Why Certain Experiences Have Extraordinary Impact
coauthors James Gilmore and Joseph Pine (who wrote the seminal
Chip Heath • The Power of Moments: Why Certain Experiences Have Extraordinary Impact
To change behavior, you’ve got to direct the Rider, motivate the Elephant, and shape the Path.
Dan Heath • Switch: How to Change Things When Change Is Hard
Book Recommendation: Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
It would have been so easy for reasonableness to come creeping in.
Dan Heath • The Power of Moments: Why Certain Experiences Have Extraordinary Impact

If you want people to change, you must provide crystal-clear direction.
Dan Heath • Switch: How to Change Things When Change Is Hard
he creates a situation where they can replicate his discovery.