Sublime
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Behavioral economics is demonstrating that humans don’t always act in self-interested ways, and that transactions themselves have an emotional component.
Clay Shirky • Cognitive Surplus: How Technology Makes Consumers into Collaborators


this thought experiment suggests that we don’t cheat and steal as much as we would if we were perfectly rational and acted only in our own self-interest.
Dan Ariely • The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves

This
Dan Ariely • Dollars and Sense
overstating billable hours by economic consultants.