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culture is a critical alignment tool. It ensures organizations are operating from a shared perspective, using consistent language, and serving a variety of stakeholders who all operate within the same cultural context.

Noël Theodosiou • The Radical Potential of Semiotics & Cultural Strategy

Because your culture is how your company makes decisions when you’re not there. It’s the set of assumptions your employees use to resolve the problems they face every day. It’s how they behave when no one is looking. If you don’t methodically set your culture, then two-thirds of it will end up being accidental, and the rest will be a mistake.

Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture

Culture is important for DAOs because in the absence of traditional leadership structures, culture is the most constant and pervasive force.

Andrew Beal • Issue #26: How You DAO

CULTURE: from the Latin cultus, which means care.

Daniel Coyle • The Culture Code

Most of my important lessons about life have come from recognizing how others from a different culture view things.

Edgar H Schein • Humble Inquiry: The Gentle Art of Asking Instead of Telling

Culture Is the Client

Nick Susi nicksusi.substack.com

Culture is important. Culture is built on values. It shapes beliefs and actions. You need language, symbols, and social dynamics for the community to thrive. Culture can shift our posture, the way we greet each other and the way we work together. Without having to be spoken, culture says, "This is what we do around here."

Ryan Sean Adams • DAOs as Playgrounds for Growth and Development

By “culture” I mean the large body of practices, techniques, heuristics, tools, motivations, values, and beliefs that we all acquire while growing up, mostly by learning from other people.

Joseph Henrich • The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter

"Organizational Culture and Leadership" by Ed Schein: “Perhaps the most intriguing aspect of culture as a concept is that it points us to phenomena that are below the surface, that are powerful in their impact but invisible and to a considerable degree unconscious. In that sense, culture is to a group what personality or character is to an in