Sublime
An inspiration engine for ideas

Stewart Scott-Curran @stewartsc
instagram.com
My mom waited her whole life for the Rangers to win the Stanley Cup, and when they did in 1994 I cried. I was rooting for the Canuck’s because they had a funny name. She had my dad take me out of the room. Now, 30 years later, a Rangers<>Canucks Stanley Cup is cooking.
Scotty lived with his bowling ball as if it were a third testicle,
William Kennedy • Billy Phelan's Greatest Game
If you follow baseball or if your algorithm has decided you like livestock, you may have encountered McCreamy, the muscular mascot of the Danville Dairy Daddies.
From Dairy Daddies to Trash Pandas: How branding creates fans for lower-league baseball teams
Slim Reaper
A nick-name for Kevin Durant by fans and the media.
