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Coinbase has become one of the world's largest digital currency wallets and platforms where merchants and consumers can transact digital currencies. One of their focuses is to create user-focused products that are easier and more intuitive to use.
Sriram Krishnan • Good PM vs Bad PM
Coinbase lets people buy and sell cryptocurrencies, but in every other way, it’s like a centralized exchange on which you’d trade equities, bonds, currencies, or commodities.
Packy McCormick • The Dao of DAOs - Not Boring by Packy McCormick
The team also recruited early users by going directly to their inboxes with an offer they couldn’t refuse. Garry Tan recalled a cold email he received in the early days of Coinbase (when the company was still called Bitbank) that had 0.05 BTC attached - he just had to create an account to claim it.
Olivia Moore • How Coinbase gave away BTC to get its first users
While Coinbase's product appeals to the newcomer, other exchanges cater to advanced users. Binance and Bitmex offer leverage and derivatives, while platforms like LocalBitcoins and Paxful support anonymous, non-custodial options for buying and selling bitcoin.
Mario Gabriele • The Paradoxes of Coinbase
Coinbase is a recommendation company Gokul recommends for working in. ( This has not aged well :D)
Apple • Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started...
When I bought my first Bitcoin through Coinbase.com, the checkout process prompted me to tweet “I just bought 1 Bitcoin @Coinbase! https://coinbase.com.” Though it seems to me that they could have easily coded a solution so the message included the price at which I’d bought it, which would have had the effect of advertising the rising (or falling)
... See moreRyan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
3️⃣ Get your users to do your marketing for you. How did Coinbase grow from its first hundred users to the first thousand? The company created financial incentives for users to share the product. Coinbase’s first few cohorts received a referral link to give friends 0.10 BTC for signing up. For each friend that verified an account, the referrer also... See more
Olivia Moore • How Coinbase gave away BTC to get its first users
MoonPay: Buy and sell Bitcoin, Ethereum, and other cryptos
moonpay.com