Sublime

Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice

Bryn Mooth

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The book is: Car Guys vs. Bean Counters: The Battle for the Soul of American Business.

Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

Dan Kennedy

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When Coffee and Kale Compete: Become great at making products people will buy

Alan Klement

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Ogilvy on Advertising

David Ogilvy

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Brand Gap, Revised Edition, The

Marty Neumeier

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Positioning: The Battle for Your Mind

Al Ries, Jack Trout, • 1 highlight

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Over a decade later, this is still the most useful framework for thinking about customers for your MVP. From @sgblank originally, I believe. https://t.co/BRltPCA3by

Nivi

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The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know

Robert Solomon • 1 highlight

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