Sublime

Take the Light Phone for example. The dumb phones trend might be making a comeback, but the realization that led to the Light Phone occurred somewhere in 2014, ironically in a Google incubator that sought to find ideas for new apps.

The $300 “dumb phone” wasn’t set to improve the smartphone as a form factor. Moreover, it didn’t follow the expected l... See more

He led by saying he was “annoyed both personally and on behalf of the search team.” in a long email, he explained how one might increase engagement with Google Search, but specifically added that they could “increase queries quite easily in the short term in user negative ways,” like turning off spell correction, turning off ranking improvements, o... See more

Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more

By contrast, consumer software tools that enhance human agency, that serve us when we are most creative and intentional, are often built by hobbyists and used by a handful of nerds. If such a tool ever gets too successful one of the Marl-serving companies, flush with cash from advertising or growth-hungry venture capital, will acquire it and kill i... See more

3. An email client is no monkey work