Sublime

high growth with a bad business design destroys value faster.

This value profile, in turn, will model how the target customers are likely to perceive the competitive set and what position they are likely to accord to a new player coming into that set. More specifically, creating the competition involves using two competitors as beacons so that the market can locate your company’s unique value proposition. The

New titles might not have increased his influence. By the start of the 1960s Baker was engaged in a willfully obscure second career, much like the one Mervin Kelly had formerly conducted, a career that ran not sequentially like some men’s—a stint in government following a stint in business, or vice versa—but simultaneously, so that Baker’s various

Reshaping the business of shipping was left to an outsider with no maritime experience whatsoever, a self-made trucking magnate named Malcom Purcell McLean.

Clay Christensen found that successful managers “planned to fail early and inexpensively in the search for the market for a disruptive technology. They found that their markets generally coalesced through an iterative process of trial, learning, and trial again.”

We need to discover the product to be built, and we need to deliver that product to market.

“What changes in scope do I need to make to remain customer-relevant, to generate high profits, and to…

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