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Clayton M. Christensen: The New Church of Finance: Deeply held belief systems and complex codes must be changed
Clayton M. Christensendeseret.com
Never Outsource the Future
Clayton M. Christensen • How Will You Measure Your Life?
Clayton Christensen’s influential book on business strategy describes how new players in a market start with seemingly undesirable niche segments, which are ignored by incumbents while they are focusing on the most profitable segments and use cases.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
A key metric of good management, in fact, is whether such clear and consistent values have permeated the organization. 6
Clayton M. Christensen • The Innovator's Dilemma
Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
Clayton M. Christensen, Scott D. Anthony,
amazon.com
For innovators, understanding the job is to understand what consumers care most about in that moment of trying to make progress.
Clay Christensen • Competing Against Luck: The Story of Innovation and Customer Choice
Huge size constitutes a very real disability in managing innovation.
Clayton M. Christensen • The Innovator's Dilemma
Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. 2 Thus,