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Clayton M. Christensen: The New Church of Finance: Deeply held belief systems and complex codes must be changed
Clayton M. Christensendeseret.com
Clayton Christensen’s influential book on business strategy describes how new players in a market start with seemingly undesirable niche segments, which are ignored by incumbents while they are focusing on the most profitable segments and use cases.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Never Outsource the Future
Clayton M. Christensen • How Will You Measure Your Life?
Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
Clayton M. Christensen, Scott D. Anthony,
amazon.com
There are whole industries, such as venture capital, that are currently organized around the belief that innovation is essentially a game of playing the odds. But it’s time to topple that tired paradigm. I’ve spent twenty years gathering evidence so that you can put your time, energy, and resources into creating products and services that you can p... See more
Clayton M. Christensen • Competing Against Luck: The Story of Innovation and Customer Choice
Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. 2 Thus,
Clayton M. Christensen • The Innovator's Dilemma
A key metric of good management, in fact, is whether such clear and consistent values have permeated the organization. 6
Clayton M. Christensen • The Innovator's Dilemma
For innovators, understanding the job is to understand what consumers care most about in that moment of trying to make progress.