Sublime

The company can offer such low prices because of its extremely high procurement volumes, its use of lower cost materials, and its “do-it-yourself” model under which customers pick up and assemble the furniture themselves.

From the start, she was inundated with requests for these custom pieces of art, from big names like Quentin Tarantino and Channing Tatum and even from Netflix’s corporate offices. Instead of scaling production, she focused on raising her prices higher and higher until the demand leveled off to where she could handle orders. She focused on creating

I believe that the sine qua non for successful retailing is demographic coherence: all your locations should have the same demographics whether you are selling clothing or wine. We looked for our demographics: there are lots of overeducated and underpaid people in Southern California.