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"The Taste Economy" by Daisy Alioto at FWB FEST24
youtube.comThe Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
amazon.com
Congratulations to Milano Salone, a furniture fair, for making into the global party circuit. It joins the ranks of Coachella, Paris Fashion Week, and Art Basel. Prepare for photos of large negronis on the timeline.
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Their analysis depicts three distinct types of new luxury goods: accessible superpremium, old luxury brand extensions and mass prestige or mass-tige. Accessible superpremium designates products that are considered at or near the top of their categories in terms of quality, and are sold at a considerable premium. Despite the comparatively high price... See more