Sublime

Caufield's main argument was that we have become swept away by streams – the collapse of information into single-track timelines of events. The conversational feed design of email inboxes, group chats, and InstaTwitBook is fleeting – they're only concerned with self-assertive immediate thoughts that rush by us in a few moments.

A lot of the work in building Sublime has been, what do I want from the web? And personally, I want to follow my curiosity wherever it leads . Without sifting through mountains of clickbait and SEO and content designed to feed an algorithm, I want to mindfully collect the pieces of the internet that resonate with me. And I want to do this in a spac... See more

People ask questions on Google. "How do I make a dirty martini?", "What is the best electric car?", "Should I get vaccinated?". Google prioritizes links that answer these questions against a set of well developed rules. Those that rank typically do better serving the user. This too is The Algorithm. Hewing to the Google machine is called Search Eng... See more

If Google wants to become a default on the layer below the search engine, it must find and occupy limited real estate on the browser layer. There are billions of websites out there … but only one default: Your browser homepage.

Social media’s combination of global reach,

performance metrics, platform design, content

format, and algorithmic interference have changed

how creators make for others, and how others

perceive and interact with creators' work.

The results are an eternal presence, persistent

feedback, an unrealistic expectation of virality,

harmful social comparison, crea

... See more