Sublime

understanding the behavior of people within a page.

It’s better to create a focused eyeflow leading toward a single call to action. Repetition and overemphasis on secondary content, such as customer login areas, create an unnecessarily busy page.

great marketing comes from truly understanding your visitors and then providing an experience that makes their lives better.

Test using a Johnson Box: a highlighted section at the top of the page that states the offer. It’s worked in direct marketing for decades.

consider three criteria in prioritizing which pages to test and in which order. They are as follows: Potential How much improvement can be made on the pages? Importance How valuable is the traffic to the pages? Ease How complicated will the test be to implement on the page or template?

‘Conversion copywriter for businesses in the startup and marketer space who want to boost sales and revenue from web pages’