Sublime
An inspiration engine for ideas
That’s where a conversion rate-optimization framework can help. By analyzing your marketing experiences from the perspective of your prospects, you can get into the mindset of minimizing barriers to cognition.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Applying Lessons from Web3 to Unlock Web3 Product Growth: Casey Winters
youtu.beResearch - The Tie
research.thetie.iouse this tool on your top entry pages and check what your visitors are clicking on the most.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Judging by the similarities in the layouts and design within industries, most websites are based on copying competitors. This follow-the-average approach leads to poorly performing elements becoming accepted as “best practices” just because they’re common.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
create pages or flows for each type of visitor
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
spend a lot of time finding that compelling idea. I explored the research, interviewed product managers, and wrote dozens of options that I winnowed down to the one idea. Have you done that with your landing pages and conversion funnels? Do you know what your most compelling idea is?