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If you have to choose between testing your overall value-proposition position and targeting, you should begin with overall message testing with the largest traffic group you can aggregate.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Professional communicators have known for many years that they have a much better chance of communicating anything if they focus on a single message.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
James Currier • Network Bonding Theory: Grow Your Startup By Making It A Network
testing alternative copy, imagery, calls to action, and layout, wherever you suspect a page can be made more effective.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference
amazon.com
Patrick Rivera • Community DAOs
We are COLLINS
wearecollins.com
By testing alternative page variations that differ by only one element, you can isolate the effect that the single element has on your revenue.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
In most cases, calculated goals should be secondary to direct revenue-generating conversion rates and are for more advanced test strategies.