Sublime
An inspiration engine for ideas
the science and art of getting more revenue-generating actions from the same numberof visitors.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
unique situation right now: the importance of the Web is still in a dramatic upswing, but the performance of most website experiences is still severely below potential.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Giff Constable • Designing Revenue Models | giffconstable.com
True conversion optimization lives in the intersection of persuasion marketing, experience design, and the scientific method.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
“framing” has the ability to dramatically increase or decrease your perceived value to prospects.
Liam Veitch • Stop Thinking Like a Freelancer
run experiments on landing pages and home pages in which we create and test value-proposition alternatives. When combined with data from surveys of customer and market perceptions, these tests add quantitative validity to the qualitative insights. The learning from these value-proposition tests often generates powerful marketing insights that impac
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