Sublime

Let’s think a little more strategically, shall we? Ultimately, there are three must-have relationships that will extend your reach, and each of them is absolutely necessary: Fans: You need to build meaningful connections with your tribe of followers. Friends: You need to connect with others who are doing what you are. Patrons: You need to earn infl

Over and over again, the Sternins have discovered a simple process: find leaders (the heretics who are doing things differently and making change), and then amplify their work, give them a platform, and help them find followers—and things get better. They always get better.

I have a friend who can always be counted on to have a great book recommendation handy. Another who can not only tell you the best available movies in theatres, but confidently stand behind his recommendations. And some people are eager to share a link to an article or idea that’s worth reading. Most people, though, hesitate. “What if the other per

David Brooks, “The Moral Bucket List.” Nir Eyal, Hooked. Anything by Kevin Kelly, most recently The Inevitable

call someone. Write a personal note. If you read a story about a similar company or product, contact the journalist who wrote it. Pitch her with some passion, some interest, some life. Do something meaningful. Be remarkable. Stand out. Be unforgettable. That’s how you’ll get the best coverage.

A lot of people follow me on Quora, Medium, Twitter, and Instagram because of the writing advice I share. Data tells me this is one of my high performing “content buckets.” But within this book, I just told you about a poetry book I wrote called Slow Down, Wake Up. If you enjoy me as a writer, maybe you’ll check it out. I’m not pretending my poetry