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An inspiration engine for ideas
Shrink the change. Make the change small enough that they can’t help but score a victory.
Dan Heath • Switch: How to Change Things When Change Is Hard
In their wonderful book Made to Stick, Chip and Dan Heath talk about using the “Three Whys” to find the emotional core of an idea. Write down why you think people are doing something. Then ask “Why is this important?” three times. Each time you do this, note your answer, and you’ll notice that you drill down further and further toward uncovering no
... See moreJonah Berger • Contagious: Why Things Catch On
Creative Confidence: Unleashing the Creative Potential Within Us All
David Kelley • 1 highlight
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Second, he appealed to identity. We’re operations people, for Pete’s sake. We should be leading the way on efficiency and turnaround time! Third, he defined a clear behavior: Every reviewer had to submit feedback within five weeks. Cachon got the reviewers to commit up front that they could meet the deadline. Finally, Cachon found a way to rally th
... See moreDan Heath • Switch: How to Change Things When Change Is Hard
Notice how smart Winsten was: He used the power of the Path to change the public’s behavior, but he used the power of the Rider and the Elephant to change the network executives’ behavior. With his five-second requests, he was directing the Rider by describing a simple action that could help on a complex problem, and he was motivating the Elephant
... See moreDan Heath • Switch: How to Change Things When Change Is Hard
In organizations, mentorship can take a stronger form. High standards + assurance is a powerful formula, but ultimately it’s just a statement of expectations. What great mentors do is add two more elements: direction and support. I have high expectations for you and I know you can meet them. So try this new
Chip Heath • The Power of Moments: Why Certain Experiences Have Extraordinary Impact
