Sublime

The trouble with the internet, Mr. Williams says, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it tries to supply them.

There’s an irony here: Algorithms were once believed to untether us from the masses and offer paths for personalization. But “For You” is not about pushing the limits of our artistic palates, but a device to serve us what the platform wants us to be satisfied with, herding us into perfectly predictable siloes that can be targeted with more “precise... See more

My latest column at The New Yorker is about the revenge of homepages: Why we're turning toward individual websites as the platform era of the internet continues to disintegrate.

I started working on this piece because I've found myself going to homepages more often. It's a way to get a controlled, curated look at what a publication offers, and a ch... See more

Artisanal software

In a speech delivered years ago, Ev Williams used agriculture as a metaphor to understand what’s possible on the Internet.

Agriculture was a tremendous invention – it got people fed and freed them to do many things. But agriculture – taken to the extreme in the pursuit of profit leads to a sick and obese population and industrial... See more

Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.