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The Power of Habit: Why We Do What We Do in Life and Business
Charles Duhigg • 41 highlights
amazon.com

In 1993, a bank in Abbotsford, Canada, hired a twenty-three-year-old stockbroker named Trent Dyrsmid. Abbotsford was a relatively small suburb, tucked away in the shadow of nearby Vancouver, where most of the big business deals were being made. Given the location, and the fact that Dyrsmid was a rookie, nobody expected too much of him. But he made ... See more
James Clear • How to Stick With Good Habits Every Day by Using the "Paper Clip Strategy"

Apple encourages big thinking but small everything else.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
Inside Apple -- From Steve Jobs down to the janitor: How America’s most successful—and most secretive—big company really works.
amazon.com
A surprising number of projects are one small change away from succeeding. With your organizational privilege, relationships you’ve built across the company, and ability to see around corners derived from your experience, you can often shift a project outcomes by investing the smallest ounce of effort, and this is some of the most valuable work you... See more
Will Larson • Work on what matters.
The "80/20 principle" for founders
Traction: 80% distribution, 20% product
Growth: 80% retention, 20% acquisition
Revenue: 80% existing customers, 20% new leads
Pricing experiments: 80% positioning tweaks, 20% actual price changes
Brand building: 80% customer experience, 20% logo design
Sales: 80% listening, 20% pitching
Community building: 80% empowering... See more
Traction: 80% distribution, 20% product
Growth: 80% retention, 20% acquisition
Revenue: 80% existing customers, 20% new leads
Pricing experiments: 80% positioning tweaks, 20% actual price changes
Brand building: 80% customer experience, 20% logo design
Sales: 80% listening, 20% pitching
Community building: 80% empowering... See more