Sublime

Working in tech should be more like filmmaking—artists jumping from project to project, collaborating with new creators across disciplines every few months, making magic happen. Imagine a collab between your favorite designers/devs dropping like a Wes Anderson trailer.

But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I

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