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Caterina Fake
@caterinafake


Trends.vc offer a subscription and individual payment per issue.
Rosie Sherry • Not Found
Caitlin Graves
@caityg
The company Natera recently released a non-invasive prenatal test that detects Down syndrome and other conditions in a mother's blood. Although Natera's test is better than its competitors', the company charges more. A wider addressable market can be achieved by charging different prices for iPhones with different storage sizes.
Sequoia Capital • Pricing Your Product
Christina Stewart
@christina_s
In 2018, NYT tested a new price for their flagship digital news product: $1 per week for a year. After that, it would renew at a higher rate (full price is $17 per month).