Sublime

If the goal is to make the environment cleaner, a simple idea is to make the green option the easy option.

Defaults are ubiquitous and powerful. They are also unavoidable in the sense that for any node of a choice architecture system, there must be an associated rule that determines what happens to the decision maker if she does nothing.

Taleb’s notion of rationality-as-risk-management liberates “rationality” from conflicting sets of rhetorical expectations, and replaces them with a common set of market incentives .

Market incentives create the kind of consensus the information age demands, and also the kind of people who can tolerate it .

granted priority to wait-list candidates who had registered as organ donors at least three years prior to being placed on the wait list.