Sublime
An inspiration engine for ideas
If you add captions to your images, they will be some of the most highly read text on the page. I call captions that include an offer statement action captions
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
More people read the captions under illustrations than read the ’body copy, so never use an illustration without putting a caption under it. Your caption should include the brand name and the promise.
David Ogilvy • Ogilvy on Advertising
Creating Main Notes from Captures in a Reference Note
Bob Doto • A System for Writing: How an Unconventional Approach to Note-Making Can Help You Capture Ideas, Think Wildly, and Write Constantly - A Zettelkasten Primer
added to collab
In its early days, Instagram made a keen observation: after applying a filter, people would take a while to craft a witty caption. Instagram used this time to quietly queue up the photo for sharing. So when the caption was done, the photo shared instantly; no wait or stress. What looked like an engineering feat was, in truth, a psychological feat.
Linda Zhang • How you can "think different"
this must appear at the top
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