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Captions should appear under all your photographs. Twice as many people read them as read body copy. And use your captions to sell. The best captions are mini-advertisements in themselves.
David Ogilvy • Ogilvy on Advertising
Test
IG captions
Your words don’t match your actions—like a foreign film
Wine not?
The game needs change, and I’m the cashier
A good person will follow the rules.
a great person will follow himself
How you know everybody, but you still a nobody
How can I address you when you don’t own property
an eye for an eye leaves everybody blind
I’m too busy working on my g
Capture - Quick Notes
apps.apple.com
More people read the captions under illustrations than read the ’body copy, so never use an illustration without putting a caption under it. Your caption should include the brand name and the promise.